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App explainer video

Booking a tee time, explained in ninety seconds. A sunny flat-character explainer for the Fairway Loop app.

Golfer key art for the Fairway Loop explainer

ClientFairway Loop

Year2023

Runtime1 min 30 s

TechniqueFlat character 2D

Overview

Fairway Loop had a great app and a signup problem: nobody could tell what it did in under a minute. We gave them a golfer with legs for days, a course built from three confident shapes, and a script that lands one idea per swing.

The film lives on their homepage and in onboarding emails. Signup completion rose after launch — but we'll let their product team keep the exact numbers.

What the video entails

Three chapters — find a course, book in two taps, play more — each ending on a real screenshot redrawn in the film's style, so viewers recognize the app instantly.

Script tightening and three-beat structure
Character and world design in brand colors
Full 2D animation with UI screen redraws
Voiceover casting, direction and mix
Cut-downs for ads, onboarding and social

Key art for the Fairway Loop explainer: a golfer mid-swing on a bright geometric course. — Key art — the golfer mid-swing on the geometric course.

Detail crop of the Fairway Loop key art showing the golfer's follow-through against the sky. — Detail crop — the follow-through against the open sky.

How we made it

We storyboarded to the scratch voiceover and tested the storyboards on five non-golfers. Anything they couldn't repeat back got cut. Only then did we animate — which is why ninety seconds never drags.

Credits

DirectionTweenwick Animation
ScriptCo-written with the Fairway Loop team
Design & animation2D department, five artists
Voiceover & mixStudio audio partners

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