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3D emojis

Shiny, squishy and weirdly emotional. A full 3D emoji cast for Mellowcast, launched with a forty-five-second pile-on.

Glossy yellow character key art for 3D Emojis
ClientMellowcast
Year2023
Runtime45 seconds
Technique3D character

Overview

Mellowcast's brief was deliciously simple: make emojis feel expensive. We sculpted a cast of glossy faces with real subsurface squish, gave each one a two-frame personality — the winker, the starer, the one who's seen things — and dropped them into a pile for the launch film.

The set ships as stickers, avatars and a looping promo, all tuned to match the launch film's lighting.

What the set entails

Twelve hero faces plus variants, each delivered as a turntable-approved model, 2D sticker exports with die-cut guides, and the launch pile-on film.

  • Twelve hero emoji sculpts with variants
  • Glossy look-dev: subsurface, clearcoat, squish
  • Forty-five-second launch film and loops
  • Sticker exports with die-cut guides
  • Avatar crops and social reaction pack
Key art for 3D Emojis: glossy yellow 3D characters piled together.
Key art — the glossy yellow cast in the launch pile-on.
Detail crop of the 3D Emojis key art showing glossy highlights on the hero faces.
Detail crop — gloss highlights on the hero faces.

How we made it

Gloss is unforgiving: every lump shows. We sculpted at 6K, then deliberately dented each face by hand so the pile reads soft, not plastic. Lighting is one big softbox and a yellow bounce — the same setup for all twelve, which is why the family matches.

Credits

  • DirectionTweenwick Animation
  • Sculpt & look-devStudio 3D department
  • Launch filmAnimation team, three artists
  • Sticker productionPrint-ready exports in-house

Related films

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